Library Science Research & Work. 2025, 0(7): 54.
Public libraries, guided by users’ willingness to use, implement smart reading promotion services, which is an important embodiment of the people-centered service concept and helps maintain control during the service process. This paper, based on the TAM model, constructs a model to analyze the factors influencing users’ willingness to engage with smart reading promotion. Empirical analysis is conducted through methods such as questionnaires. The research finds that verbal interaction, interpersonal interaction, and object interaction all have a significant positive impact on users’ perceived usefulness and perceived ease of use. Perceived ease of use has a slightly greater influence on usage intention than perceived usefulness. Based on these findings, the paper suggests strengthening the development of characters, language, and media symbols, enriching objects and contextual symbols, and ensuring user privacy and security to continuously optimize the user experience to achieve high-quality development of public libraries.